AERA
KIA Motors

KIA Motors

Fifty-odd people on set, and Vance somewhere in the middle of it holding something expensive.

Discipline
Commercial
Year
2024
Role
Vance Serania — Camera assistant
Notes
ARRI Alexa · DJI Inspire 3

The set

A campaign for KIA Motors, and the first genuinely large production Vance had worked on — north of fifty people, each with a job so specific you could go a whole day without working out what half of them actually did.

He was camera assistant. On a set that size that means you are emphatically not the person making the decisions, which is the entire reason to be there.

The kit

ARRI Alexa on the ground, DJI Inspire 3 in the air. Bodies that cost more than most student films spend on everything combined, handed over on the understanding that you already know where the release is.

What actually stuck

Not the cameras. It was watching fifty people hold a schedule together — how far ahead the good ones are thinking, and how much of a big shoot is logistics wearing a creative job title.

We put it on this page rather than quietly leaving it off because knowing how a proper set runs is worth more to a client than the line on the CV is worth to us.

KIA Motors — frame 1
KIA Motors — frame 2
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